Gin & Tonic

Project overview:

With the purpose of challenging current trends in a market dominated primarily with alcohol packaging that focuses on a sleek and sophisticated design instead of a maximalist approach, I wanted to experiment with the possible ways I could make canned alcoholic beverage containers appear a little more interesting. My inspiration for this approach were a few brands like Makazai a home grown Indian rum brand and Doja and Indo-Japanese gin. 

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Purpose: 

The project aims to challenge the prevailing trends in alcohol packaging, which often emphasize sleek and sophisticated designs, by exploring a maximalist approach. Inspired by brands like Makazai, Doja, and Indo-Japanese gin, the goal is to inject a new level of visual interest into canned alcoholic beverage containers, making them stand out in a market saturated with minimalist aesthetics.

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Skills Acquired

• Creative Experimentation: Developed the ability to apply a maximalist approach to design, diverging from traditional sleek aesthetics to create more visually engaging and distinctive packaging.

• Market Analysis: Enhanced skills in analyzing current market trends and identifying opportunities for innovation within established design paradigms.

• Brand Inspiration Integration: Improved capacity to draw inspiration from diverse brands and cultural influences, incorporating these elements into unique packaging solutions that resonate with contemporary consumers.